Lists Live
How lists work as reusable audiences in Landing Zone, and how they connect imports, tags, and batches.
A list is a reusable audience: a named group of contacts you can come back to, filter by, and send to — without rebuilding it every time.
How it works
Lists sit at the center of three workflows:
- Imports create lists. When you upload a CSV or XLSX file through Import, the result is a list — mapped, screened, and ready to work with. You can also download a list back out. See Import a list.
- Tags refine lists. Lists define who is in an audience; tags slice it further. Contacts can be filtered by lists and tags together, so "the spring import, tagged absentee" is a single filter away.
- Batches draw on lists. When you build a batch, lists and tags are how you choose who it targets. The same list can feed an email batch today and an SMS batch next month.
Lists also plug into Intelligence: an imported list is one of Skip Trace's supported sources, so a list of names and addresses can become a list with phones and emails.
When to use it
Create a list whenever a group of contacts has a shared origin or purpose — an import, a purchased dataset, a farm area. Reuse beats rebuilding: a stable list plus changing tags is easier to maintain than a new audience for every send. See Create a list to get started.
Limitations
- List membership is targeting, not permission. At send time, every contact still passes eligibility screening — consent, cooldown, line type, suppression, and quiet hours — regardless of what list they are on.
- Imported contacts default to UNVERIFIED consent until an opt-in is recorded — see Consent records.
- A list is only as good as its data. Verify and enrich before you rely on it.
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