Message responsibly
Compliance & Responsible Use
Landing Zone provides screening, suppression, consent-recording, opt-out, quiet-hour, cooldown, and campaign-control tools. These tools do not determine whether a specific communication is lawful. Users are responsible for obtaining any required consent, selecting lawful audiences and use cases, and complying with applicable federal, state, carrier, and platform requirements. This section explains each control and each channel's considerations. It is educational information, not legal advice.
Responsible outreach overviewHow Landing Zone's compliance tools fit together, what they do and do not decide, and where your responsibilities begin.User responsibilitiesA plain-language list of the outreach decisions that belong to you, not to Landing Zone's tools.Channel-by-channel requirementsHow consent, setup, and screening expectations differ across email, SMS, calling, direct mail, and ringless voicemail.SMS consent and registrationWhy texting has the strictest requirements of any Landing Zone channel: consent expectations, sender registration, and how the app enforces its part.Cold SMS riskWhy texting contacts who have not opted in is the highest-risk activity on the platform, and what Landing Zone does and does not protect you from.Email outreach considerationsWhat commercial email generally expects from senders, what Landing Zone provides, and what stays your responsibility.Calling considerationsHow consent expectations differ by calling method, what Landing Zone screens before you dial, and why call recording needs care.Ringless voicemail considerationsThe consent, legal, and carrier considerations to understand before planning voicemail-drop outreach.Direct-mail considerationsThe content, audience, and state-rule considerations that apply to physical mail campaigns.A2P 10DLC setup guideHow A2P 10DLC registration works and how to track your brand and campaign registration in Landing Zone's Trust Center.Toll-free verification guideHow toll-free verification works, what reviewers look for, and where it fits alongside Landing Zone's supported registration path.SIM vs 10DLC vs toll-freeA plain comparison of SIM, A2P 10DLC, and toll-free messaging so you can choose the right sending method for your outreach.SIMWhat SIM-based sending is, how it differs from registered A2P messaging, and why carriers treat the two differently.Consent and contact permissionsWhat consent means for outreach, how Landing Zone records consent statuses, and why batch SMS requires verified consent.Consent recordsHow Landing Zone records consent status and proof, how revocation is captured, and why your own records still matter.DNC screeningHow Landing Zone's DNC screening works, what it checks against, and what it cannot tell you about a number.Known-litigator screeningHow Landing Zone screens contacts against known-litigator lists, and what that screening does and does not tell you.Suppression listsHow the workspace suppression list works, why entries are added, and why suppression is permanent protection rather than a compliance guarantee.Opt-outs and STOP keywordsHow Landing Zone detects opt-out replies, what happens when a contact opts out, and how to honor opt-outs across channels.Quiet hoursHow Landing Zone's quiet hours pause SMS and calls overnight in each contact's local time, and why they are a floor, not proof of lawful timing.Repeat-contact cooldownsHow Landing Zone's 30-day SMS cooldown works: where it applies, what counts as a reply, and what happens to blocked contacts.Audit logsWhat Landing Zone's audit history records, how it supports disputes and recordkeeping, and its current limits.Data accuracy limitationsWhy property, owner, and contact data can be outdated or wrong, what that means for outreach, and how to reduce the risk.State-specific variationStates can impose stricter outreach rules than federal baselines — and Landing Zone's controls are uniform defaults, not state-tuned legal logic.Carrier and provider requirementsCarriers and messaging platforms enforce their own policies beyond the law — and violating them can block your traffic.How to review a campaign before sendingA structured pre-send review covering audience, screening, suppression, content, timing, registration, and preview exclusions.Pre-send acknowledgmentsThe warnings Landing Zone shows before higher-risk sends, what acknowledging them means, and what is planned for cold SMS and ringless voicemail.