Direct-mail considerations

Direct mail is generally the lowest-consent-risk channel — there is no telephone-style consent requirement for sending a letter — but it is not rule-free, and it is currently in development in Landing Zone.

Content rules#

• Mail content must be truthful and non-deceptive. Claims about a property, an offer, or your identity must be accurate.
• Several states restrict solicitations that imitate official documents — mailers designed to look like government notices, invoices, court documents, or recorded-deed communications draw specific prohibitions and penalties.
• Offers with specific terms (especially financial ones) can trigger additional disclosure rules depending on your industry.

Audience considerations#

• Mailing addresses from property records can be stale or wrong — see Data accuracy limitations. Wrong-recipient mail wastes spend and can cause complaints.
• Some audiences carry extra rules (for example, consumers in debt-collection contexts), and some states regulate solicitation of recently deceased owners' families, probate parties, or disaster-affected areas. Know your audience's context. See State-specific variation.
• Honor "do not mail" requests: if a recipient asks to stop hearing from you on any channel, record it and exclude them from mail too.

Identification#

Include who you are and how to reach you. Unidentifiable mail generates complaints and, in some states, violates solicitation rules on its face.

When the channel launches#

Direct-mail jobs in Landing Zone will follow the batch model with suppression applied where relevant, and this page will be expanded alongside the real workflow. Until then, no sending instructions are published — see the Direct mail channel page for current status.