User responsibilities

Landing Zone automates the mechanics of outreach. It does not make outreach decisions, and it cannot take responsibility for them. Here, in plain language, is what you own.

What you own#

• Audience selection. You decide who goes on a list and who gets contacted. No dataset, filter, or screening pass makes an audience yours to message.
• Lawful basis and consent. You are responsible for having whatever consent or lawful basis your outreach requires, for each channel — see Channel-by-channel requirements.
• Message content and truthfulness. What your messages say, who they say it's from, and whether it's true are entirely yours.
• Timing. Quiet hours give you a default window; you own the choice of when to reach people, including stricter windows that may apply where your contacts live.
• Honoring opt-outs everywhere you operate. Landing Zone suppresses opt-outs inside the platform. If someone opts out anywhere — on a call, in another tool, in person — you must honor it across everything you use.
• Registrations. Carrier and registry requirements such as A2P 10DLC registration are yours to complete and keep current; see the A2P 10DLC setup guide.
• State and local rules. Rules vary by where your contacts are, and states can be stricter than federal baselines — see State-specific variation.
• Keeping your own counsel. Nothing on this site is legal advice. Questions about whether a specific campaign is permitted belong with a qualified attorney, not with a documentation page or a product setting.

What the tools do not grant#

Landing Zone's tools do not grant permission to contact anyone. When a batch passes screening, clears quiet hours, and shows no exclusions, that means the platform's controls found nothing to block — nothing more. The judgment that a send is appropriate and lawful is yours, made before you approve it. A good place to exercise that judgment is the walkthrough in How to review a campaign before sending.