Responsible outreach overview

Outreach rules are real, they differ by channel, and the consequences of ignoring them fall on the sender. This section explains the controls Landing Zone gives you and — just as importantly — where those controls stop.

What Landing Zone provides#

• Screening — DNC screening and known-litigator screening against your workspace's suppression data and imported screening lists.
• Suppression — a workspace-wide suppression list enforced for SMS and calls.
• Consent recording — consent statuses with stored proof, captured at import and updated automatically on revocation.
• Opt-out handling — automatic STOP detection and unsubscribe handling.
• Quiet hours — time-of-day limits enforced in each contact's local time.
• Cooldowns — a 30-day repeat-contact control for SMS.
• Campaign controls — pre-send previews that show exactly who is excluded and why, plus pre-send acknowledgments for higher-risk sends.
• Audit history — recorded compliance events.

What these tools do not do#

They do not determine that any specific message, call, or campaign is lawful. No product feature can: lawfulness depends on your audience, your relationship to each contact, your content, your industry, and the rules of every state you reach into. A batch that passes every Landing Zone check can still be unlawful if the underlying consent or use case is wrong.

Channels differ — do not blur them#

Each channel has a genuinely different risk profile. SMS generally carries stricter consent, carrier, and registration considerations than ordinary commercial email; calling has different rules again; and voicemail drops and direct mail have their own. Start with Channel-by-channel requirements and read the page for each channel you actually use.

Where to start#

1. Read User responsibilities.
2. Read the considerations page for each channel you use.
3. Before every significant send, run through How to review a campaign before sending.