Toll-free verification guide
How toll-free verification works, what reviewers look for, and where it fits alongside Landing Zone's supported registration path.
Toll-free verification is a review that confirms your business and how you message people before you send at scale from a toll-free number. Landing Zone does not have an in-app toll-free verification flow today — verification is handled with your messaging carrier. This guide explains what the review involves so you know what to expect.
What toll-free verification is
A toll-free number (for example, one beginning 800, 833, 844, 855, 866, 877, or 888) can be used for business messaging. Verification is a review of your business and your messaging so carriers can recognize legitimate senders and improve deliverability for verified traffic.
Verification generally looks at who your business is, how people opt in to your messages, and what you send. The exact requirements are set by the messaging ecosystem — see the Twilio documentation in Sources.
What reviewers generally look for
- A real, reachable business with a working website.
- A clear opt-in: people knowingly agreed to receive your messages.
- Message samples that match the use case you described.
- A working opt-out, so people can stop messages at any time.
What you typically need
Before you submit with your carrier
Toll-free verification and Landing Zone
To be direct about the current state: there is no in-app toll-free verification flow in Landing Zone today. If you use a toll-free number, verification is submitted and managed with your messaging carrier (Twilio), not inside the Landing Zone app.
The registration path Landing Zone supports and tracks in-app is A2P 10DLC on standard 10-digit numbers: you register your brand and campaign with the carrier registry through Twilio, then enter your Brand ID and Campaign ID in Settings → Trust Center, which tracks your approval status. See the A2P 10DLC setup guide.
Verification itself does not make any particular message lawful. It identifies your traffic to carriers; you remain responsible for consent, audience, content, and timing.
Your responsibilities
Whichever number type you use, the fundamentals do not change: have permission to message your contacts, keep your sender recognizable, send what you said you would send, and honor opt-outs immediately. SMS generally carries stricter consent, carrier, and registration considerations than ordinary commercial email.
Frequently asked questions
How is toll-free verification different from A2P 10DLC?
Toll-free verification applies to toll-free numbers, while A2P 10DLC registration applies to standard 10-digit local numbers. See the SIM vs 10DLC vs toll-free comparison for how to choose.
Do I need a website to verify?
A working website that describes your business and how people opt in helps reviewers confirm your messaging. Make sure your opt-in is visible and accurate.
What if my submission is rejected?
Review the feedback from your carrier, correct the details (often the opt-in description or sample messages), and submit again with your carrier.
Sources
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