Data accuracy limitations

The property, owner, and contact data you work with in Landing Zone comes from public records and third-party data sources. That data is useful — and it can be outdated, incomplete, or simply wrong. Treat every record as a lead to confirm, not a fact.

Why records go wrong#

• Data ages. Properties sell, owners move, phone numbers get reassigned to new people. Public records and the sources built on them lag behind reality.
• Records are incomplete. Not every record carries every field, and gaps are sometimes filled by matching across sources.
• Matching is imperfect. Connecting a person to a property, and a phone number to that person, is an inference. Inferences sometimes land on the wrong person.

Verification narrows the problem but does not remove it. Phone verification classifies a number's line type and carrier; email verification checks that an address can receive mail. Neither confirms that the person on the other end is the owner you researched.

What inaccuracy means for your outreach#

The main consequence is wrong-party contact: reaching someone who has no connection to the property or deal — including a stranger who inherited a reassigned phone number. That is a bad experience for them, wasted effort for you, and a real source of risk: consent and do-not-call protections attach to the person you actually reach, not the person you meant to reach.

How to reduce the risk#

• Verify before you send. Run phone verification and email verification so you at least know a number's line type and whether an address is deliverable.
• Screen before you contact. Run DNC & Litigator Scrub so stale data doesn't walk you into a suppressed or flagged number.
• Honor "wrong number" replies immediately. When someone says you have the wrong person, believe them: suppress the number via the suppression list and do not retry it.
• Keep your CRM current. Correct records as you learn, so the same bad data doesn't resurface in the next campaign.