Plain-language terms

Glossary

Short, plain-language definitions for the terms you will see across Landing Zone and these guides.

A2P 10DLC
Application-to-Person messaging sent from standard 10-digit phone numbers. Registering this messaging helps mobile carriers identify the business behind the texts. Learn more
Add a Property
Attaching a property record to a contact in Landing Zone. Learn more
Additional Property
Another property associated with a contact, beyond their primary one. Learn more
Additional Property Info
Extra details about a property attached to a contact, such as characteristics and recent activity. Learn more
Advanced Instant Lookup
An Intelligence action that resolves a property and its owner's identity from an address or parcel number. Learn more
Audit history
Immutable records of compliance, messaging, calling, and billing events in your workspace. Learn more
Batch
Sending one message to many contacts as a single coordinated, reviewable send. Learn more
Campaign
An organized outreach effort that groups related batches, contacts, and results. Learn more
Comparable Properties
Properties similar to a given one, useful for adding context to a record.
Consent
Permission a contact has given to be contacted. Consent is the foundation of responsible outreach. Learn more
Cooldown (30-day SMS)
A product control that excludes contacts texted within the last 30 days from new SMS sends unless they replied. Learn more
Credits
The unit that meters Intelligence actions such as lookups, skip tracing, and verification. Email and SMS sending do not use credits. Learn more
DNC (Do Not Call)
Lists and policies intended to prevent unwanted contact. DNC screening checks numbers against your suppression data and imported lists before you reach out. Learn more
Email verification
Checking that an email address is valid and likely to be deliverable. Learn more
Intelligence
Landing Zone's umbrella for premium data actions: property search, owner lookup, business lookup, skip tracing, screening, and verification. Learn more
Known-litigator screening
Screening contacts against known-litigator lists so hits are suppressed from texting and calling. Learn more
Line type
Whether a phone number is mobile, landline, VoIP, or unknown. The type affects deliverability and how you can reach it. Learn more
List
A saved audience of contacts, usually created from an import or a selection, used to target batches. Learn more
Opt-out / STOP keyword
A reply such as STOP that asks a business to stop texting a contact. Landing Zone recognizes standard opt-out replies and stops messaging that contact. Learn more
Phone verification
Checking a phone number's line type and carrier before you message or call it. Learn more
Property Owner Lookup
Finding who owns a property and bringing that record into your contacts. Learn more
Quiet hours
Times of day when outreach is paused so you avoid contacting people too early or too late, in the contact's local time. Learn more
Recent Transfers
Recent ownership changes for properties in an area.
Ringless voicemail
Delivering a recorded message to a voicemail box without a conventional ringing call; also called a voicemail drop. Coming soon in Landing Zone. Learn more
SIM
Sending messages from a number tied to a physical mobile SIM, which works differently from carrier-registered A2P sending. Learn more
Skip trace
Researching additional contact details for a person, such as phone numbers and emails, to help you reach them. Learn more
Spin syntax
Template syntax that produces message variants so batch messages are not all identical. Learn more
Suppression list
The workspace-wide list of contacts who must not be texted or called — from opt-outs, complaints, screening hits, or manual additions. Learn more
Template
A reusable email or SMS message with merge fields, used as the starting point for batches. Learn more
Toll-free verification
A review process for sending business messages from a toll-free number so carriers recognize the sender. Learn more
Trust Center
The Landing Zone settings screen that tracks your A2P 10DLC registration status and gates SMS sending on approval. Learn more
Unified inbox
One queue for SMS and email replies across all your numbers and connected email accounts. Learn more
Workspace
Your Landing Zone account tenant — the container for your contacts, numbers, batches, team members, and billing. Learn more