Email campaigns Live

Email campaigns in Landing Zone send personalized email through email accounts you connect — reviewed and sent as batches, tracked message by message.

How it works#

Your accounts do the sending#

Campaign email goes out through email accounts you connect and verify under Settings → Email accounts. Each connected account also gets its own email inbox for replies, which feeds the unified inbox.

Templates personalize each message#

Email templates support merge fields that pull in contact data and spin syntax that varies wording between copies, so a batch does not send hundreds of identical messages. The {{signature}} token drops in the sending account's signature.

Signatures#

Signatures are structured and set per email account, with a separate toggle that controls whether campaign email includes one. See email signatures.

Reviewed batch sending#

Email campaigns follow the batch lifecycle: draft, pre-send preview, approval, then the send loop — with pause, resume, and stop available throughout.

Tracking#

Landing Zone tracks opens, bounces, replies, and opt-outs for each batch. Replies land in the unified inbox so you can answer them alongside SMS.

One-click unsubscribe#

Campaign email includes one-click unsubscribe. Opt-outs are recorded automatically so recipients who unsubscribe stop hearing from you.

When to use it#

Email suits larger audiences and longer messages. SMS generally carries stricter consent, carrier, and registration considerations than ordinary commercial email — but email outreach has rules of its own, so read email outreach considerations before your first campaign.

Limitations#

• You need a connected, verified email account before anything can send.
• Delivery is never guaranteed. Bounces are tracked per batch — if they climb, see email delivery issues.
• Recorded opt-outs are honored by the platform, but choosing a lawful audience remains your responsibility.

Frequently asked questions#