Enrich owner and contact information Live

Fill gaps in your contact records — Skip Trace for phones and emails, property enrichment for property detail, and Verify for quality.

Updated 2 min readMaintained by Landing Zone

Enrichment fills the gaps in a contact record so you can actually reach the person behind it. Landing Zone enriches contacts two ways — Skip Trace for phone numbers and emails, and property enrichment for property detail — with Verify keeping the results trustworthy.

Before you start

  • Contacts already in your workspace (imported, added from a lookup, or created by hand).
  • Credits: Skip Trace costs 1 credit per successful match, and email verification costs 1 credit per 10 addresses. See How credits work.

Steps

  1. Identify what's missing. Open the contact (or a set of contacts) in Contacts and check for missing phone numbers, missing emails, missing property detail, and data you have but haven't checked.
  2. Run Skip Trace for phones and emails. Open Intelligence → Skip Trace and trace the contacts. Each successful match costs 1 credit; cached results and no-matches are free. See Skip trace a saved audience.
  3. Use property enrichment for property detail. Attach or expand the property records on a contact — see Add a property to a contact for Add a Property, Additional Property, and Additional Property Info.
  4. Verify phone numbers. Open Intelligence → Verify to classify each number's line type and carrier before you text or call — see Verify phone numbers.
  5. Verify email addresses. Run email verification — domain and MX checks always, mailbox-level where enabled — before an email send. See Verify email addresses.
  6. Record consent before outreach. Skip-traced and imported contacts default to UNVERIFIED consent until an opt-in is recorded, and batch and campaign SMS require VERIFIED consent. See Consent records.

Which tool when

  • Missing phone or email → Skip Trace.
  • Missing property detail → property enrichment (Add a Property, Additional Property, Additional Property Info).
  • Data present but unchecked → Verify (line type and carrier for phones; domain, MX, and mailbox-level checks for emails).

Limitations

  • Skip Trace can't resolve every record — some contacts return no match (at no charge).
  • Enrichment adds data; it does not establish consent. Enriched contacts stay UNVERIFIED until an opt-in is recorded.
  • Verification is a point-in-time check. Phone results are cached for about 30 days, and contact data goes stale — re-check older records before a large send.

Frequently asked questions

Do I pay for skip trace records that don't match?

No. Skip Trace charges 1 credit per successful match. Cached results and no-matches are free.

In what order should I enrich?

Trace first to find phones and emails, verify what comes back, then record consent before any outreach. Property enrichment can happen at any point.