Delete records Live
Delete a single contact or bulk delete many, and understand what is permanently removed versus which compliance records are retained.
You can delete a single contact or clear out many at once. Deletion is permanent — but it is not total: compliance records such as suppression entries and consent proof are retained by design, so an opted-out contact stays opted out even after their record is gone.
Before you start
- Certainty about which records should go — deleted contacts can't be recovered.
- An export of anything you might need again.
Steps
- Export first if you're unsure. A CSV export from Contacts costs nothing and preserves the data before it's gone — see Export your data.
- Open Contacts and find the record or records to remove.
- Delete a single contact from their record when you're removing one person.
- Bulk delete when you're cleaning house: select multiple contacts and delete them together.
- Confirm the deletion. Once confirmed, the contact records are permanently removed.
- Understand what remains. Audit and compliance records are retained by design: suppression entries, consent proof, and audit history persist. Deleting a contact does not erase their suppression history — if they opted out, that opt-out still stands. See Suppression lists and Consent records.
Limitations
- Deletion is permanent. There is no restore for a deleted contact record — export beforehand if in doubt.
- Compliance records survive deletion on purpose. Suppression entries, consent proof, and audit history are retained so opt-outs and consent decisions remain enforceable and provable.
- Because suppression persists, re-importing a deleted contact does not give you a clean slate: an opted-out number or address stays excluded from sends.
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