Choose between Intelligence and importing a list

Every outreach effort starts with an audience, and Landing Zone gives you two ways to build one: discover prospects with Intelligence, or import a list you already own. They feed the same pipeline — verification, screening, batches, inbox — so the choice is only about where the contacts come from.

When to use Intelligence#

Use Intelligence when you need to find prospects you do not have yet:

• Fresh property and owner data — search by city, ZIP, or county with Property Search, resolve a specific address to its owner with owner lookup, and skip trace for phones and emails.
• Costs credits — discovery actions are metered in credits, with the cost shown in-app before you confirm and a free estimate before dataset purchases.

When to import your own list#

Use import when you already have an audience — customers, past leads, a purchased or exported list:

• No discovery credits — importing a CSV does not use Intelligence credits.
• Still verify and screen — imported contacts arrive with UNVERIFIED SMS and call consent until an opt-in is recorded, and you should still verify phone numbers and run screening before sending. The import flow asks you to acknowledge that you have a lawful basis to contact the recipients.

Most teams combine both#

A typical setup imports the audience you already have, then uses Intelligence to fill the gaps: skip trace imported contacts that are missing phones or emails, and run property searches to add new prospects alongside your existing book. Both sources end up as ordinary lists you can tag, segment, and batch together.